Never straying too far from its musical roots, Hard Rock International has participated in numerous high-profile rock charity events of the past decade, a tradition that began with Live Aid in 1985. From the Nelson Mandela Tribute at Wembley in London, to The Wall concert in Berlin, to a Bob Dylan Tribute in New York – if there are music and a meaningful cause, count on Hard Rock to be there to help.
Leveraging key relationships in the entertainment industry, Hard Rock International has banded together with several organizations to stress the importance of music today. Organizations that have joined Hard Rock for this cause include the National Academy of Recording Arts & Sciences (GRAMMYs), Latin Academy of Recording Arts & Sciences (Latin GRAMMYs), Gibson Foundation, Rock the Vote, Rock & Roll Hall of Fame, School of Rock, VH1 Save the Music and more.
At Hard Rock Hotel Bali, Hard Rock Hotel Pattaya and Hard Rock Hotel Penang, several philanthropic events and activities are organised each year to benefit local communities and support local causes.