The Hard Rock Heals Foundation was founded in 2016 in order to unite all philanthropic efforts, including global initiatives and local events, under one charity platform to benefit one common goal: making the world a better place through music. By the close of 2021, Hard Rock Heals Foundation’s goal is to fundraise a minimum of $10 million for organizations immersed in music philanthropy.
The foundation’s motto, Love.Amplifed., seeks to inspire us all to turn up the volume and deliver the message that lives can be improved by the power of music. The Hard Rock Heals Foundation provides grants and assistance to music-centric, health and wellness programs worldwide, including the foundation’s inaugural partners MyMusicRx, Musicians on Call, Stax Academy, Street Symphony, Bombay Teen Challenge and Nordoff Robbins. All funds raised through Hard Rock’s various philanthropic efforts at cafes, hotels, casinos and other venues will be used to support global and local efforts that tie closely to Hard Rock’s greatest brand differentiator – music.
The Hard Rock Heals Foundation inaugural initiatives will include an exclusive merchandise collection, philanthropy- driven Hard Rock Hotel suites which benefit the cause, casino programs, live music donations and much more.