Since opening in 1971, Hard Rock International has been committed to two consistent brand pillars - music and philanthropy. The wide range of philanthropic causes Hard Rock has supported tie directly to the guiding principle of Hard Rock International Mottos: “Love All – Serve All,” and encompasses the brand’s dedication to its core mantras – “Save the Planet,” “Take Time to Be Kind” and “All is One.”

In the past, a wide range of charities has benefited from Hard Rock donations – in the form of dollars, food and beverage, merchandise and man hours – including WhyHunger, Breast Cancer Research Foundation and more.

The Hard Rock Heals Foundation

The Hard Rock Heals Foundation was founded in 2016 in order to unite all philanthropic efforts, including global initiatives and local events, under one charity platform to benefit one common goal: making the world a better place through music. By the close of 2021, Hard Rock Heals Foundation’s goal is to fundraise a minimum of $10 million for organizations immersed in music philanthropy.

Save the Planet

Hard Rock International began working hard to “Save the Planet” long before the environment became a widely supported cause. Its pioneering mission to give something back – both on a global basis and by involvement in smaller community projects – has not only served as a catalyst to raise funds, but it has also enhanced the very profile of corporate charity work.

Take Time to be Kind

From San Francisco to New York to London to Dubai, each member of the Hard Rock family takes time to be kind – following the example set by Hard Rock’s founders – and is still respected by Hard Rock International’s corporate headquarters to this day.

All is One

Never straying too far from its musical roots, Hard Rock International has participated in numerous high-profile rock charity events of the past decade, a tradition that began with Live Aid in 1985. From the Nelson Mandela Tribute at Wembley in London, to The Wall concert in Berlin, to a Bob Dylan Tribute in New York – if there are music and a meaningful cause, count on Hard Rock to be there to help.