Hard Rock International began working hard to “Save the Planet” long before the environment became a widely supported cause. Its pioneering mission to give something back – both on a global basis and by involvement in smaller community projects – has not only served as a catalyst to raise funds, but it has also enhanced the very profile of corporate charity work.
In every Hard Rock city, the staff makes it a priority to become a valuable community partner. Members of Hard Rock International’s “Ambassador Program” provide ongoing fundraising and volunteer services to a variety of charities and non-profit organizations vital to each community that each Hard Rock serves. Hard Rock Ambassadors have been involved in charitable causes, ranging from neighbourhood recycling drives to annual Earth Day events, beach clean-ups, meals for the homeless and more.
Hard Rock’s ongoing support of various environmental organizations, such as Sustainable Biodiesel Alliance, National Arbor Day Foundation, Farm Aid, Concert for the Oceans Foundation, Surfrider Foundation USA and SurfAid International, displays the brand’s commitment towards a cleaner, eco-friendly world.